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International

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Internationalization
The China Project
UNIONE PRODUTTORI AGROALIMENTARI ITALIANI
ANALYSIS
  • Acquire overall information on the Country, on the Chinese market, and the specific destinations in the short-medium-long term
  • Detect the products to export to China
  • Identify new clients in China
ASSISTENCE

Intellectual Property Protection

STRATEGY
  • Drafting a plan for the goods to trade in China
  • Business positioning on China’s domestic market (products/precise geographic areas)
  • Developing stable relationships with Chinese clients
  • Setting-up a commercial platform that works both online and off-line
PROMOTION
  • Specific events to arrange in China (events organized by the Consulate of Italy/Mise/Mibact, Fairs, B2B and B2C meetings) in collaboration with Associazione Italiana Sommelier (AIS) China, Federazione Italiana Cuochi (FIC) chinese delegation
  • Inauguration China Desk (Shanghai) with designated exhibitions and tastings areas
  • Partnership with the Schools of Italian Cuisine in China
I'M INTERESTED
2020/2021 Program
THE CHINA PROJECT
Step by Step
  • 01
    COMMERCIAL PLATFORM SET-UP
    -
  • 02
    HEADQUARTERS (SHANGHAI)
    -
  • 03
    PROMOTIONAL EVENTS & EXHIBITIONS
    -

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